A legal disclaimer

Last updated: 15 July 2026
This Privacy Policy explains how CELEBRITYCOUTURE LTD, trading as UKDawgz, collects, uses, stores and shares personal information when you:
 

• visit https://theplyometrictoolkit.com;

• purchase The Plyometric Toolkit or another digital product;

• access our digital content;

• contact us;

• subscribe to marketing;

• interact with our advertisements; or

• otherwise engage with our business.
   

1. Who we are
The controller responsible for your personal information is:
CELEBRITYCOUTURE LTD
Trading as: CELEBRITYCOUTURE and UKDawgz
Business address: 172 Town Road, London, N9
Email: ukdawgz@gmail.com
Website: https://theplyometrictoolkit.com
Company number: 12273565

 

The “controller” is the person or organisation that decides why and how personal information is used.

If CELEBRITYCOUTURE is a trading name rather than a registered company, the full legal name of the individual or organisation operating the business must be inserted above. References to “we”, “us” and “our” mean the controller identified in this section.

Scope of this Privacy Policy

This Privacy Policy applies to personal information processed in connection with:

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• our website;

• our checkout and payment processes;

• The Plyometric Toolkit;

• our digital downloads and hosted materials;

• customer support;

• refunds and disputes;

• email marketing;

• website analytics;

• online advertising; and

• communications with customers and prospective customers.

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Third-party services may also process personal information under their own privacy policies. These may include Stripe, Wix, Thinkific, Google and advertising or analytics providers.

Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information.

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Identity and contact information

This may include:

• your full name;

• email address;

• billing address;

• country or general location;

• telephone number, where provided; and

• business or coaching-practice name, where provided.

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Order and transaction information

This may include:

• the product purchased;

• purchase date and time;

• amount and currency;

• order number;

• payment status;

• discount code;

• refund information;

• payment-provider reference;

• card type and limited card information made available by the payment provider; and

• chargeback or payment-dispute information.

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We do not directly store your complete payment-card number or card security code.

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Product-access information

This may include:

• access dates and times;

• account or access-page activity;

• downloads;

• file requests;

• course or video access;

• login information;

• IP address;

• device information; and

• records of whether product-access links have been used.

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Technical and website information

This may include:

• IP address;

• browser;

• device type;

• operating system;

• referring website;

• pages viewed;

• dates and times of visits;

• approximate geographical area;

• cookie identifiers;

• advertising identifiers;

• interactions with website content; and

• campaign, referral or UTM information.

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Communications

This may include:

• emails;

• contact-form submissions;

• support requests;

• refund requests;

• complaints;

• feedback;

• survey responses;

• social-media messages; and

• records of our responses.

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Marketing information

This may include:

• your marketing preferences;

• the date and method of your opt-in;

• records of consent;

• email opens or link interactions, where enabled and permitted;

• unsubscribe requests; and

• records maintained to ensure that you are not contacted after opting out.

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Fraud, legal and security information

This may include:

• payment-dispute evidence;

• suspicious access patterns;

• access-link sharing;

• correspondence;

• transaction records;

• download records;

• security logs; and

• information needed to establish, exercise or defend legal claims.

Information entered into toolkit templates

The Plyometric Toolkit may contain templates in which you can enter training information.

Where you make a copy of a template in your own Google account or save a downloaded file on your own device, we do not normally have access to the information you enter unless:

• you expressly share the file with us;

• you submit the information through one of our forms;

• you send it to us for support or feedback; or

• the platform configuration gives us access and this has been clearly disclosed to you.

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You are responsible for checking the sharing settings of files held in your own Google Drive or other cloud account.

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Coaches and professional users should not enter athlete information into a file that remains accessible to us unless they have an appropriate lawful basis and authority to do so.

Health and special-category information

Our ordinary sales, access and support processes are not intended to collect detailed medical information, injury records, diagnoses or other health information.

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Please do not send us medical records, detailed injury information or information about another person’s health unless we have specifically requested it and provided an appropriate privacy notice.

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If we introduce an optional service involving the review of health, injury or readiness information, we will:

• explain exactly what information is required;

• identify an appropriate lawful basis;

• identify a valid condition for processing special-category information;

• request explicit consent where appropriate;

• apply additional security and retention controls; and

• provide any further privacy information required by law.

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Where you voluntarily include limited health information in a support request, we will use it only where necessary to respond, protect legal rights or comply with applicable law. We may ask you to remove or redact information that is not necessary.

How we obtain personal information

We may obtain personal information:

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Directly from you

For example, when you:

• place an order;

• complete a form;

• contact us;

• request support;

• request a refund;

• subscribe to marketing;

• adjust cookie settings; or

• share a document with us.

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Automatically

We may collect technical and access information when you use our website, access pages, emails or digital products.

Non-essential tracking will only be used where the required consent or another applicable legal permission is in place.

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From service providers

We may receive information from:

• payment providers;

• website and checkout platforms;

• course or content-hosting platforms;

• email providers;

• analytics providers;

• advertising platforms;

• fraud-prevention providers; and

• customer-support systems.

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From other sources

We may also receive information from:

• referral partners;

• social-media platforms;

• publicly available professional profiles;

• business collaborators;

• advisers;

• banks;

• payment-dispute services; or

• regulatory and law-enforcement bodies.

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Where we obtain personal information from another source, we will provide privacy information where required by law.

Why we use personal information and our lawful bases

We only use personal information where we have an appropriate lawful basis.

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To process and fulfil orders

We use identity, contact, transaction and payment information to:

• process purchases;

• confirm orders;

• supply the product;

• provide access;

• maintain purchase records; and

• provide contractual communications.

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Lawful basis: Performance of a contract or taking steps at your request before entering into a contract.

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To provide customer support

We use contact, order, access and communication information to:

• respond to questions;

• investigate access problems;

• replace defective files;

• address complaints; and

• provide technical support.

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Lawful basis: Performance of a contract and our legitimate interests in providing effective customer service.

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To manage refunds and payment disputes

We use order, payment, communication, access and download information to:

• process refunds;

• investigate disputed transactions;

• respond to chargebacks;

• prevent fraudulent claims; and

• provide evidence to payment providers.

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Lawful basis: Performance of a contract, compliance with legal obligations and our legitimate interests in protecting the business against fraud and defending legal claims.

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To comply with legal and financial obligations

We use transaction, identity and communication information for:

• accounting;

• tax records;

• regulatory requirements;

• responding to lawful requests; and

• establishing, exercising or defending legal claims.

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Lawful basis: Compliance with a legal obligation and, where applicable, our legitimate interests in protecting our legal rights.

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To secure our website and products

We use technical, access and transaction information to:

• protect customer accounts;

• identify unauthorised sharing;

• prevent fraud;

• investigate security incidents;

• maintain website security; and

• enforce our licence terms.

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Lawful basis: Our legitimate interests in securing our services, protecting intellectual property and preventing fraud.

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To operate and improve the business

We may use aggregated or limited customer, usage and support information to:

• understand product performance;

• identify technical problems;

• improve instructions;

• improve website usability;

• plan products; and

• understand customer demand.

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Lawful basis: Our legitimate interests in operating and improving the business.

Where non-essential cookies or tracking technologies are involved, we will rely on consent unless a specific legal exception applies.

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To send marketing

We may use your contact and preference information to send information about related products, training content and offers.

Lawful basis: Consent or, where all legal requirements are met, our legitimate interests under the existing-customer soft opt-in rules.

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To measure and advertise our products

With the required consent, we may use cookies, pixels and similar technologies to:

• measure advertising performance;

• understand which campaigns generate sales;

• build advertising audiences;

• limit repeated advertising; and

• display more relevant advertising.

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Lawful basis: Consent where required by applicable cookie, electronic-marketing and data-protection law.

Our legitimate interests

Where we rely on legitimate interests, those interests may include:

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• operating an efficient digital-product business;

• providing customer support;

• maintaining accurate business records;

• securing our website and digital content;

• preventing fraud and unauthorised distribution;

• understanding general product performance;

• improving our products;

• recovering debts; and

• establishing, exercising or defending legal claims.

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Before relying on legitimate interests, we consider whether the processing is necessary and whether your rights and interests override our business interests.

You may object to processing based on legitimate interests by contacting us.

Information required to purchase

To process an order, you must normally provide:

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• your name;

• email address;

• required billing information; and

• valid payment information through the payment provider.

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This information is required to enter into and perform the purchase contract.

If you do not provide it, we may be unable to:

• process your purchase;

• deliver the product;

• confirm the transaction;

• provide access; or

• respond effectively to an order-related problem.

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Marketing information is optional and is not required to purchase the product.

Cookies, pixels and similar technologies

Our website may use:

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• cookies;

• local storage;

• tracking pixels;

• scripts;

• tags;

• advertising identifiers; and

• similar technologies.

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Some technologies are strictly necessary to:

• operate the website;

• process checkout;

• maintain security;

• remember essential selections; or

• deliver a service requested by you.

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Where permitted by law, strictly necessary technologies may be used without consent.

Non-essential analytics, advertising and behavioural-tracking technologies will not be activated until the required consent has been obtained.

You can accept, reject or adjust non-essential technologies using our cookie banner or Cookie Settings tool.

Withdrawing consent will not affect processing that took place before consent was withdrawn.

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A separate Cookie Policy or Cookie Settings panel will provide more information about:

• the technologies used;

• their providers;

• their purposes;

• their duration; and

• how to change your preferences.

Marketing communications

We may send marketing to you where:

• you have actively consented; or

• you purchased or negotiated to purchase a similar product from us, we gave you a clear opportunity to opt out when your details were collected, and every marketing message provides a clear opt-out.

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We will not add you to marketing merely because you accepted our Terms or purchased the product where the legal requirements for marketing have not been met.

You can stop marketing at any time by:

• selecting the unsubscribe link in an email;

• changing your preferences where available; or

• contacting ukdawgz@gmail.com.

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Your right to object to the use of your information for direct marketing is absolute.

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After you opt out, we may retain limited information on a suppression list so that we can respect your request and avoid contacting you again.

You may continue to receive essential non-marketing communications relating to an order, access issue, refund, security matter or legal obligation.

Who we share personal information with

We may share personal information where necessary with:

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Payment and financial providers

Including Stripe and other payment, banking, accounting or fraud-prevention providers involved in processing transactions.

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Website and product platforms

Including Wix, Thinkific, Google Drive, Google Sheets, video-hosting providers, cloud-storage providers and other services used to host or deliver the product.

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Communication providers

Including email, customer-support, form and marketing platforms.

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Analytics and advertising providers

Where the required consent or legal permission is in place, this may include providers that measure website use, advertising or campaign performance.

Some advertising providers may process information as independent controllers or joint controllers under their own terms.

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Professional advisers

Including accountants, solicitors, insurers, tax advisers and other professional consultants where access is reasonably necessary.

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Regulators and authorities

Including tax authorities, courts, law-enforcement agencies, regulators and public bodies where disclosure is required or legally permitted.

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Purchasers of the business

Information may be disclosed in connection with a genuine proposed sale, reorganisation, investment or transfer of the business, subject to appropriate confidentiality and data-protection safeguards.

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Collaborators

We will not share identifiable customer information with a product collaborator merely because they contributed to the product.

If a collaborator, including Dwain Chambers, is to receive customer-identifiable order or transaction information, we will disclose:

• the information shared;

• the purpose;

• the collaborator’s role;

• the applicable lawful basis; and

• any relevant controller arrangements.

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Aggregated and anonymised sales information that does not identify an individual may be shared for collaboration and revenue-reporting purposes.

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We require service providers acting on our behalf to protect personal information and use it only in accordance with our instructions and applicable law.

International transfers

Some service providers may store or process personal information outside the United Kingdom.

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Before making a restricted international transfer, we will use an applicable legal mechanism, which may include:

• UK adequacy regulations;

• the UK International Data Transfer Agreement;

• the UK Addendum to approved standard contractual clauses;

• binding corporate rules; or

• another permitted safeguard or legal exception.

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Where required, we will assess whether the transferred information will receive protection that is not materially lower than the protection required in the UK.

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You may contact us for information about the safeguard used for a relevant transfer and, where available, how to obtain a copy.

Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, security and dispute requirements.

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Our normal retention periods are:

• order, transaction, refund and accounting records: up to six years after the relevant transaction or end of the customer relationship;

• contract and legal-claim records: up to six years after the matter ends, or longer where a claim or legal obligation requires it;

• customer-support communications: normally up to three years after the matter is closed;

• access, download and security logs: normally up to 24 months, or longer where needed to investigate fraud, unauthorised sharing or a dispute;

• unsuccessful or abandoned-order records: normally up to 12 months unless a shorter provider setting applies;

• marketing information: until you opt out or until it is deleted following an inactivity review;

• marketing suppression records: for as long as reasonably necessary to ensure that your opt-out continues to be respected;

• cookie-consent records: for the period needed to demonstrate and manage your choices; and

• complaints and payment disputes: for the duration of the matter and any relevant limitation period.

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We may retain anonymised information that can no longer identify you.

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The periods above must be reflected in our internal deletion and retention practices.

Security

We use reasonable technical and organisational measures designed to protect personal information against:

• unauthorised access;

• loss;

• alteration;

• disclosure;

• misuse; and

• accidental destruction.

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Measures may include:

• access controls;

• account authentication;

• limited staff or contractor access;

• secure payment providers;

• software updates;

• secure cloud services;

• backups;

• confidentiality requirements; and

• incident-management procedures.

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No internet or storage system is completely secure. You are also responsible for protecting your passwords, download links and account access.

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Where a personal-data breach occurs, we will assess it and notify affected individuals or regulators where required by law.

Automated decision-making and profiling

We do not currently use solely automated decision-making that produces legal or similarly significant effects for customers.

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We may use limited profiling through analytics or advertising platforms to:

• understand audience groups;

• measure campaign performance;

• create advertising audiences; or

• display more relevant advertisements.

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This will only occur where the required consent or other lawful permission is in place.

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You may withdraw consent or object to direct-marketing profiling through our cookie settings, unsubscribe tools or by contacting us.

Your rights

Depending on the circumstances and applicable law, you may have the right to:

• request access to your personal information;

• request correction of inaccurate or incomplete information;

• request deletion;

• request restriction of processing;

• object to processing based on legitimate interests;

• object to direct marketing;

• request data portability;

• withdraw consent;

• request information about international transfers; and

• challenge qualifying solely automated decisions.

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These rights are not absolute and may depend on the purpose and lawful basis for processing.

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To exercise a right, contact:

ukdawgz@gmail.com

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We may request reasonable information to confirm your identity.

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There is normally no charge for exercising your rights. We normally respond without undue delay and within one month. Where legally permitted, additional time may be taken for complex or multiple requests, and we will explain this to you.

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Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

Your right to object to direct marketing

You have an absolute right to object to the use of your personal information for direct marketing at any time.

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After receiving an objection, we will stop using your information for that purpose.

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We may retain limited suppression information to ensure that your preference continues to be respected.

Children

You must be at least 18 years old to purchase the product.

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Our website and checkout are not intended to collect personal information directly from children.

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Coaches using the product with athletes under 18 must:

• comply with safeguarding and data-protection responsibilities;

• obtain appropriate parental or guardian authority where required;

• avoid sharing a child’s information with us unnecessarily; and

• store athlete information securely.

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If we learn that a child’s information has been submitted to us without an appropriate basis, we may delete it and restrict further processing.

Selling or sharing information

We do not sell personal information for money.

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Some overseas privacy laws may define disclosures to advertising or analytics providers as a “sale”, “sharing” or targeted-advertising disclosure even where no money is exchanged.

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Where such laws apply, we will provide any legally required notice, consent or opt-out mechanism.

International customers

Customers outside the United Kingdom may have additional rights under their local privacy laws.

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Nothing in this Privacy Policy limits mandatory privacy rights that apply to you.

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If we actively target individuals in a jurisdiction that requires a local privacy representative, additional privacy notice or registration, we will take the required steps and provide the applicable information.

Complaints

Please contact us first if you have concerns about how we use personal information:

ukdawgz@gmail.com

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We will investigate and respond within a reasonable period.

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If you are in the United Kingdom, you also have the right to complain to the Information Commissioner’s Office.

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You are not required to contact us before raising a concern with the Information Commissioner’s Office, although contacting us first may allow the matter to be resolved more quickly.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect:

• changes in law;

• changes to our products;

• new service providers;

• new processing activities; or

• improvements to our privacy practices.

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The latest version will be published on our website with an updated revision date.

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Where a change materially affects how we use information already collected, we will provide additional notice where required.

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We will not use a policy update to retrospectively rely on consent that was not validly obtained.

Contact us

For privacy questions, complaints or rights requests, contact:

CELEBRITYCOUTURE LTD
Trading as: CELEBRITYCOUTURE and UKDawgz
Business address: 172 Town Road, London, N9
Email: ukdawgz@gmail.com
Website: https://theplyometrictoolkit.com

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Meta Pixel, Conversions API and retargeting advertising

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With your consent, we use Meta Business Tools, which may include the Meta Pixel and Meta Conversions API, to measure advertising performance and show relevant advertisements to people who have previously visited or interacted with our website.

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These tools may collect or receive information including:

• your IP address;

• browser and device information;

• cookie and advertising identifiers;

• pages and products viewed;

• referring pages and campaign information;

• actions such as viewing content, beginning checkout or completing a purchase;

• transaction value and currency; and

• limited contact information, which may be converted into a hashed format, where advanced matching or server-side measurement is enabled.

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We use this information to:

• measure the effectiveness of our advertising;

• attribute visits and purchases to advertising campaigns;

• create website visitor audiences;

• exclude existing purchasers from particular campaigns;

• show advertisements to people who previously visited our website;

• understand how people interact with our advertising; and

• improve advertising delivery and campaign performance.

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Lawful basis: Consent.

The Meta Pixel and related advertising technologies will not be activated for UK and European visitors until the required advertising or marketing consent has been provided.

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Information may be shared with Meta Platforms through the Meta Business Tools. Depending on the particular processing, Meta may act as a separate controller or participate in joint processing under its applicable Business Tools and controller terms.

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Meta may combine information received through these tools with information associated with its own services, in accordance with its privacy information and advertising settings.

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You can withdraw or change your advertising consent at any time through the Cookie Settings tool on our website. After withdrawal, we will stop sending future advertising events where our systems are able to identify and apply your updated choice.

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Withdrawing consent does not affect processing that took place lawfully before consent was withdrawn.

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We do not knowingly send medical records, injury assessments, medical diagnoses or other sensitive health information to Meta for advertising purposes.

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Your privacy choices

We use essential cookies to operate this website. With your permission, we would also like to use analytics and advertising technologies, including the Meta Pixel, to measure advertising performance and show you relevant advertisements on Meta platforms.

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You can accept all non-essential technologies, reject them, or choose which categories you allow.

You can change your choice at any time through Cookie Settings.

Buttons:

Accept all

Reject non-essential

Manage preferences